SEO content writing
Get found by the people already searching for what you do.
Blog content built around the questions your customers are already typing — written to rank, and worth reading once it does.
Two ways in
Whichever side of the brief you are on
You run the business
The content should be pulling its weight. It isn't.
You don't need more posts. You need the few that answer what buyers search before they buy, so the right people find you while they are still deciding.
You run the agency
You have the clients. You are short the hours.
Brief me once and hand your client finished, on-brand writing with my name nowhere on it. Capacity you scale up or down, without a hire.
Recent work
The article, and the thinking behind it
SEO & content
Why nobody reads your blog, and what to write instead
Target query: why is nobody reading my blog
Framed as the answer a frustrated owner wants, not the keyword a tool suggested.
Mortgage brokers
How much can you borrow, in plain English
Target query: how much can I borrow
Written for the anxious first search, months ahead of any application.
Healthcare
What to expect at your first appointment
Target query: first appointment what to expect
Paced to calm the reader, because they arrive already worried.
The method
Most content is written to be found. Less of it is worth finding.
01
Find what they typed
Search data shows the exact wording, and the intent beneath it: a number, a comparison, a reassurance, a how-to.
02
Read what ranks, and what it misses
The top results reveal what is already covered, and the one question every one of them answers thinly.
03
Write the part nobody covered
The article earns its place by closing that gap, in the language the reader would use themselves.
Ranking and reading are not a trade-off. They meet at the answer the reader came for.
What I do
Three ways to put this to work
Already have older articles slipping? See content refreshes.
Get found without writing a word yourself
Blog articles chosen from live search demand and structured around intent, so they rank and hold the reader once they land.
Turn the visitors you already have into enquiries
Website copy that names what you do, who it is for, and the next step, before the reader decides to leave.
Stop starting from scratch every month
A steady stream from one writer who learns your voice, so briefing shrinks and the library compounds.
Already have older articles slipping? See content refreshes.
Let us talk about what your customers are looking for.
Tell me about your business. I will tell you honestly whether I can help.